Friday, November 03, 2006

The fear of prospecting

The fear of prospecting

One of the biggest fears within each one of us, regardless of our nationalities, race, and gender is the fear of rejection. Every one of us has at one point in one way or another experience fear of rejection. Fear of rejection cause us not to speak up, lack of assertiveness, confused, lack of courage, lack of self confidence and lack of self esteem to name a few. In extreme cases, fear of rejection is destructive in nature and would require psychological help from therapist and counselors.

Fear of rejection is self-defeating in nature. A person who is afraid of rejection tends to behave irrationally and worry unnecessary. The ‘what if scenario’ hanging at the back of our mind cause us to react negatively to circumstances which are in fact actually favorable to us. The fear of rejection paralyzes and hinders us from doing the things we really want to.

Men are afraid to ask women out for dates due to fear of rejection. The thought of being rejected by a woman over a date or proposal gets the better of us so much so that we would rather not make the first move so as to avoid potential rejection and embarrassment. We feel burden and hesitate to approach customer for sales for fear of rejection. When the sales that we so desperately wish to get end up with someone else we further deny ourselves the ability to cling further deals.

We experience cold feet at the thought of calling prospects in particular those related MLM business. We procrastinate making calls to prospect; when our MLM business suffers we bury ourselves in a guilt-ridden corner and mentally beat ourselves up.

There is nothing to be ashamed of when someone disagree or outright turn us down on whatever that we are trying to promote something. The same goes for dating. There is nothing to be ashamed of or there is no reason for us to feel bad if someone turn down a date. After all we should always remember that everyone is entitle to his or her opinion preference and belief.

Sometimes we can learn a thing or two from children. Have it ever occur to you that children are sometimes very persistent and not afraid to ask for things that they want, be it toys or tidbits? Children will ask their parents persistently, if not today then tomorrow, the day after tomorrow and so forth till they get what they want. Surely we can be bolder than the children could we? What is stopping us from picking up the phone and making that call to potential prospects? What is stopping us from making the call to a person for the 1st or subsequent dates?

The worst that we could expect is a ‘no’ answer and we just have to move on with the next prospect. Zig Ziglar, a well-known motivation speaker and a very successful salesman in his career once said that it is normal to make at least 6 calls to reach out a prospect. Each time you make a call to potential prospect, do remember that you are offering a valuable service by providing information that can improve your prospect’s business and quality life.
In all prospecting activities you do via cold calling and any other methods, you are not into selling, rather you are into telling and providing information that can help your prospect. So the next time the customer or prospect says ‘no’ or reject your offer of services, always remember that they are not rejecting you personally, but rather the product or the services that you are offering. Quite often the reason for saying no is because the customer or prospect do have see the immediate needs for the service or product recommended. Of course there will be some rude or nasty customers that would slam down the phone or into yelling to ask you to get lost.
Whatever the situation, take things in stride; so long as you truly believe in the product or service that you are promoting and the value it brings to the prospect, rejection is nothing to be afraid or ashamed of. Welcome rejection head-on and deal with it confidently!

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Cheers!

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